Mobile Advertising - Is it worth it?

MARKETING & ADVERTISING

Mobile Advertising - Is it worth it?

Adam McEnroe • December 18th, 2016
Mobile Advertising - Is it worth it? When managing a business today, one of the most ridiculous events that you can find yourself dealing with is mobile advertising. It can all seem rather complex, and you won’t be the only one spending time going “what’s the difference between mobile and desktop advertising!?” – it’s a common complaint.

After all, they do the same thing, right? Get you spotted on the internet?

The problem is that, with mobile advertising, you are in a totally different zone in terms of the way that you think about and consider advertising.

Mobile management and the like can be very hard to understand, especially if you are new to trying to market your business and make the right impression. What you can find makes a big, positive difference to your marketing aims, though, is how you go about the advertising in the first place. Only then can you deem if it’s going to be worth it.

Who carries out the work, the kind of work you want to put in place and how long you give the work to actually produce will all determine whether or not it’s a financial success.

Let’s look at some of the major considerations that comes from choosing the right kind of mobile advertising.

The Cost

Since you are targeted an easier to coerce but smaller pool of people, mobile advertising can seem a little bit confusing at the best of times to price. However, you will usually find that the price can be much more affordable than, say, a PPC campaign run for desktops.

The outreach can be more targeted and, as is the nature when it comes to using mobile devices, generally successful, than a broader and less inclusive marketing campaign on PC. This is a big issue and means that the cost of a mobile advertising campaign can be a whole lot more efficient than the typical cost of a marketing campaign.

The Effect

However, the effectiveness of a mobile marketing campaign is something worth noting. The strength of mobile advertising comes from how you market yourself, and how you make the information come across. When you use a mobile advertising campaign it’s usually a lot easier to set up in a manner that people find genuinely interesting.

You can make it a promo, a media campaign and a social media outlet – it’s very easy to make mobile adverts more varied. With desktop and more traditional online advertising you are left with having to be very specific. Those who are browsing on their mobile are open to suggestion far more than those on PC, usually, so you can find that the effect of mobile advertising can be easier to analyze and understand.

All in all, this goes a very long way to making sure that you can get the true effect from your thinking with regards to mobile advertising. If your idea is to be a little bit bold and risky with your marketing in the coming years, then make sure you don’t exclude the opportunity to utilize mobile.